Wednesday, June 15, 2011

The Makeup Show Hits Chicago...

The ultra talented Esthetician and Makeup Artist Jennifer Wilder shares coverage of The Makeup Show and its landing in Chicago...Affinity Soiree>>

Oprah's long-time Makeup Artist Reggie Wells and Jennifer Wilder

A happy medium of art, education, networking and MAKEUP can only describe Chicago's first presentation of the 2011 MakeUp Show. Featured Sunday June 12-Monday June 13 supplies and seminars were spread throughout two floors of Randolph's street Venue One.

Exhibitors featured cosmetics, brushes, cases and storage, literature, dvd's and everything for application and cleanup. Not the most perfect place for an impulsive shopper, but with a list of what is essential with room for treats, the Makeup Show can fulfill any artists product Affinity.

With lines such as Temptu, Inglot, MAC and Makeup Forever, "cherry picking" is an understatement. You're going straight for the entire fruit basket!!! If your kit is a clean slate when attending a trade show, again, do research! Know what you need vs. what you want. Lines carry the same products but what distinguishes them is the pigment quality, non-comodegenic properties and multifunctional properties. In addition, some lines are meant to be executed by different types of artist. Although I cover all facets of beauty, I'm more of a creative artist and someone whose more of a a bridal artist wouldn't find themselves shopping for spirit gum, liquid latex and loose pigments.

Having the opportunity to meet and greet the industry professionals was the focus and highlight of my visit. Everyone from Sam Fine, Crystal Wright and Redgi Wells were in attendance. Knowing your moguls background helps when acquaintances are being made. Research their clientele, their strengths and by no means, ever be shy or intimidated. The professionals are there to help, mentor and motivate. Some guests brought in their ports to ask for opinions while others let their 5 mins of opportunity and business cards speak for themselves.

During the seminars, guest speakers touched on subjects of what MUA's need in their kits, Tools of the trade which focused on brushes, the newest trends and corrective/camouflage makeup.

Whether you're a seasoned MUA or fresh into the industry, the MakeUp show is a priceless experience! Where else can you meet the professionals you hear about and see on TV, purchase products at tradeshow prices and most important, network!

if you missed the Chicago Tour, check out the website for upcoming tour dates.

The Makeup Show >>

Stay Beautiful!

Source: Affinity Soiree  -

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